As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your...
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Bleach or lightening hair color?
The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair...
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Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and...
Color Mask Vs. Color Mask Intense – Which will you choose?
Four Reasons Color Mask toning products are familiar and safe products that maintain your hair color and makes it...
The most popular Color Mask in Finland is now Four Reasons Color Mask
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly...
Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive...
Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl...
Four Reasons Nature Moisture products won at the Nordic Natural Beauty Awards!
Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional...
4 reasons to get interested in (certified) natural cosmetics
The starting point for manufacturing natural cosmetics is that the ingredients used are as natural and sustainable sourced as...
New cutting-edge technology for hair professionals: Bio-Molecule Repair™
How often do you think about the material you work with daily? When in good condition, hair is a...
Irritated? 4 reasons to choose a fragrance-free hair product line
Say No to products that remain on the shelves week in week out. Say No to the customer who...