Hi, gorgeous! If you’ve dyed your hair at home, know how to follow instructions and aren’t dreaming about complicated highlights or major color changes, I’m here for you.

My name is Four Reasons Original Takeaway Color. I’m a vegan, ammonia-free and fragrance-free demi-permanent hair color that will give you a beautiful dyeing result at home, easily and reliably – too good and yet true! Sometimes, you achieve the best results by doing it yourself. Even better if you grab me along on your way to the bathroom. I promise I’ll be gentle.