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The new Optima Mahogany shades will be available during October!
The mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit perfectly between red…
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
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Four Reasons Color Mask color chart shows exactly what result you’ll get
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a certain…
Inspiration Products
How to take care of your curls and make them pop?
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
News Products
Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
Pro Content
Color Chart Aids in Shade Selection: Upcoming Optima Mahoganies
Achieving desired shades is significantly easier when you have a wide and versatile color family at your disposal. The ability…
Inspiration Products
Fall 2024 Hair Trends, Hairstyles and Haircut Ideas Might Surprise You
Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…
Products
Do you have damaged or metal-saturated hair? New salon treatments are like winning the lottery
Hair treatments have evolved rapidly, and fortunately, people ask their hairstylist about various options. While home care is an essential…
Inspiration Products
Technical sprays are a professional’s helping hand: how to get the most out of them
Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…
News Products
Bio-Molecule Repair® – the multitasker in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
News Pro Content Products
Metals and minerals: how to avoid the hair problems they cause
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
News Products
WINNER: Bio-Molecule Repair® Treatment Is The Best Strengthening conditioner
🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…
