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Four Reasons Blog

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Pro Content Products

Perm Is Back! how to Choose Your Perming Treatment

Perms are back in the salon. Or did they ever really leave? Today’s perms are expected to feel more modern,…

Pro Content Products

The Ultimate Solution for Repairing and Protecting Damaged Hair

Damaged hair can compromise the results of coloring and other chemical treatments, styling, and overall client satisfaction. Chemical treatments, heat…

News Products

Hair Help Desk: New Styling Heroes for Fine Hair That Needs Texture and Body

Fine or easily flattened hair simply needs the right products. The kind that add something to the look without weighing…

Inspiration Products

Bring Out the Curls! How to Build a Routine That Works for Waves and Curls

If your curl routine is not quite right, curls tend to let you know fast. The good news is that…

Inspiration Pro Content Products

The Ultimate Wax Guide: How to Choose the Right Wax for Every Client

Wax is a true go-to in a hairdresser’s styling kit. It can be used to build texture, control shape, define…

News

Four Reasons Wins Two Best of the Year Awards from magazine Pinni

Over 100 tested products, 12 categories, and a panel of top hair industry professionals judging what truly works. In Pinni…

Inspiration Products

93% of men worry about it. Only 19% know what’s behind it. Let’s talk about hair.

We ran a survey where men answered questions about hair, confidence and scalp wellbeing. The results were surprisingly clear: men…

Inspiration Products

Hair Help Desk: 8 Reasons Behind Hair Loss Everyone Should Know

Hair loss can come down to a lot of different factors, even though it’s often assumed to be purely genetic.…

News Products

Limited Edition! Four Reasons Original Summer Keeps UV Rays at Bay

When the warm days arrive, we spend more time outside enjoying summer. Some of us might even end up at…

Inspiration Pro Content Products

Hair Help Desk: How Microcirculation Affects Hair Growth

You can’t grow something out of nothing and hair is no exception. Hair grows from the follicle, and it needs…

Inspiration Pro Content Products

Hair Help Desk: What Hair Loss Can (and Can’t) Be Fixed with Cosmetics

Hair loss is one of the biggest topics in haircare right now. People want straight answers: what actually works, and…

Inspiration

You Can’t Train This: Pro Tennis Player Otto Virtanen on Where Real Confidence Comes From

Otto Virtanen is sitting back on the sofa, relaxed, hands resting in his lap. The shoot is about to start.…