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Four Reasons Blog

Get inspired & learn

Inspiration News

The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!

Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…

News Products

Here are the best hair products of 2022!

Every year, various media outlets give awards to the best cosmetics products. Here are the best Four Reasons hair products…

Inspiration Products

CURLS, CURLS, CURLS! Four tips for enhancing your curls

Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…

Inspiration Products

A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp

Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…

Inspiration

Why you should let a professional color your hair

After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair boosts…

Products

Will you choose Optima, Luxima or both?

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…

Products

NEW! The perfect tool for grey coverage – Optima Total for professional use

The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…

Inspiration

3 beautiful and easy hairstyles for special occasions: Could one of these be your new go-to style?

Learning to do your hair for a special occasion can be a real pain, and many will end up booking…

Inspiration

How to fix dry and rough hair at home: 4 + 1 tips for healthier hair

Dry hair, the biggest hair issue (or at least the most persistent) of our time. Most of us have suffered…

Inspiration Products

Toning at home is worth the effort: Color Masks refresh your hair color between salon visits

Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…

Events Inspiration

Cover photos are for everyone! Say goodbye to homogeneous magazine imagery and read 8 fabulous stories

Let’s fight against the standardized world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and…

Inspiration News

Get upside down: Hair trends of autumn 2021 break rules

Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…