In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from now…
The mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit perfectly between red…
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a certain…
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
Achieving desired shades is significantly easier when you have a wide and versatile color family at your disposal. The ability…
Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…
Hair treatments have evolved rapidly, and fortunately, people ask their hairstylist about various options. While home care is an essential…
Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
