Hello, Hair Professional!


Welcome to the Four Reasons professional hub. Here you’ll find everything we provide for Hair Professionals to inspire and support your career. Explore our specialized products, comprehensive education programs, and dedicated support services designed for you.

With Four Reasons, you gain professional grade products and a partner committed to your success, continuous development, personalized support, and a community that shares your values. Let’s make every day a great hair day together!

Only for Salons

Professional products and technical products

Discover our range of salon-exclusive products:

  • Hair colours and toners: Vibrant, reflective, multi-dimensional and long-lasting colours.
  • Oxidizers: Reliable and effective solutions for optimal colour results.
  • Treatment products: Nourishing treatments to maintain clients’ hair health and shine.
  • Lightening and bleaching products: High-performance products for the perfect blonde.
  • Perm products: Solutions to create the optimal results and bouncy curls for all hair types.
  • Four Reasons product series: The perfect products to use in your salon and recommend to clients.



The world of Four Reasons education

Are you ready to advance your skills in the latest hair do’s, bleaching and highlighting techniques, trendy colour and cutting trends, or even business and marketing expertise? Our diverse range of training courses is designed to enhance your abilities and boost your confidence. Whether it’s our inspiring live workshops or our flexible e-learning courses, we are here to support you every step of the way — and be your biggest cheerleader!


Our Services


Get the Four Reasons treatment: a partner dedicated to your success, development, support, and a vibrant community. We provide everything from top-notch professional products and education to personal consultations and a welcoming family of like-minded professionals. Be inspired, dive into our services and see how we can help you!

#1 Supporting Your Success at Work


We are dedicated to helping hair salons thrive! At Four Reasons, we provide you with everything you need to excel in your salon work. From high-quality professional products to comprehensive training programs, and services designed to boost your sales, we are committed to your success. Let us be your trusted partner in achieving your professional goals.

#2 Continuous Development


Stay ahead of the curve with the latest trends and techniques before your clients even ask for them. At Four Reasons, we live and breathe the hair salon industry, and we take pride in inspiring and helping you develop your professional skills. Our training programs are designed to keep you at the forefront of the industry, ensuring you are always ready to meet your clients’ needs with confidence.



#3 Personal Services


Experience the difference of personalized service with Four Reasons. Our dedicated team is here for you, whether it’s in person, over the phone, or through social media. Need a new colour recipe, product consultation, or just a friendly chat? We are right here, ready to support you every step of the way.



#4 A community of Shared Values


Join a community that shares your passion for hair and celebrates individual beauty. Four Reasons is more than a brand; we are a family dedicated to making everyone feel gorgeous as themselves. We support one another and work together to make people’s wildest hair dreams come true, driven by our love for unique beauty.

Get to Know Us

Four Reasons as a company

Established in 1997, Miraculos Oy is the largest company in Finland specializing in the sales, marketing and import of the hair salon sector’s products and services. Our own brand, Four Reasons, is the most successful line of salon cosmetics by many indicators; half of Finnish women use products of the range and, in addition to Finland, it’s available in 15 export countries.

In addition to the Four Reasons products and training services aimed at professional hair stylists, our product range includes popular international hair cosmetics brands, such as Paul Mitchell and Olaplex.

Miraculos is part of the family-owned Finnish Transmeri Group with a turnover of EUR 222 million in 2020. In all, the group employs more than 750 people

Pinky Promise

We take responsibility

A hair product or even a visit to the hair salon is not a necessity. We can make do without them.

Hair however is a part of our identity, it plays a part in our mood, it is a way to express yourself. It’s important for many of us that our hair reflects what we feel we are. That is why we don’t use just any old hair products. We want to do our part in promoting responsible production and sustainable consumption. Our long-term development work aims at creating products with a life cycle built on responsible choices that are based on sustainable development.


Four Reasons to Choose Us

1 Supporting Your Success at Work

2 Continuous Development

3 Personal Services

4 A Community of Shared Values

Thanks, complaints or love?

Our products are made for you, so it is important for us to hear what you think. Ask about our products or share your feelings.

Contact us