Four Reasons Color Ranges

Read about our wide selection of color ranges for toning, lightening, three-dimensional coloring, and precise root touch-ups. With Four Reasons colors, you can give your clients’ hair radiant shine, beautiful translucency, or intense shades, stunning lightening, or wild undertones. From professionals to professionals.

Welcome – the colors are waiting, and so is the version of you that’s ready to conquer all viral trends, one shade at a time.

Four Reasons Luxima

Brighten, Darken, Cover Grays, and Tone

Four Reasons Luxima is a versatile color range that gives hair exceptional shine and allows for natural-looking, multi-dimensional results. Its shade-based pigments create subtle depth variations that remain visible, giving a three-dimensional effect. The unique Shine Enhance Complex in Luxima is enriched with vitamins and plant oils. They enhance the light-reflecting ability of the color pigments. Results are always personalized, exceptionally vibrant, and multi-tonal – exactly what today’s clients desire.

#1 Three-dimensional results
#2 Reflective shine
#3 Gentle
#4 Quick to use

 

READ MORE

Four Reasons Optima

Amazing Coverage, Shine and Richness

Four Reasons Optima is a modern color range for versatile coloring when you need coverage, durability, and nuanced results. Optima blurs the line between semi-permanent and permanent colors – its wide selection offers products for almost all salon coloring needs.

#1 Excellent coverage
#2 Crystal-like shine
#3 Fragrance-free
#4 Reliable and easy to use

 

READ MORE

Four Reasons Optimal Total

Unbeatable Coverage in Just 10 Minutes

Four Reasons Optima Total is a color product specifically designed for root touch-ups, guaranteeing 100 % gray coverage. Coloring with Four Reasons Optima Total is exceptionally fast: its 10-minute processing time shortens the overall color service time and offers an excellent opportunity for profitable add-on services. The color range contains fermented green coffee, whose antioxidant polyphenols and caffeine stimulate the microcirculation of the scalp, promoting scalp health. Four Reasons Optima Total is fragrance-free and vegan. Contains ammonia.

#1 Guaranteed 100% gray coverage
#2 Easy and fast to use
#3 Beautiful and natural result
#4 Fragrance-free

 

READ MORE

Four Reasons Optima Liquids

Perfect Toning for the Brightest Blondes

Four Reasons Optima Liquids is a hair color designed for toning lightened hair, neutralizing undertones, and brightening color. A current selection of pure blonde shades is designed for lightening work where maintaining the brightness of the lightened base is essential. The liquid formula mixes easily with Optima Liquids Activator, creating a foamy mixture that is quick and cost-effective to use at the wash station.

#1 For toning and neutralizing lightened hair
#2 Bright, pure shades
#3 Quick application and processing time
#4 Fragrance-free

 

READ MORE

Four Reasons Color Mask

The One and Only, True Color Mask!

Four Reasons Color Masks offer a versatile range for coloring, color correcting, and toning hair.

Color Masks are often used to maintain an existing color, and they’re a great recommendation for clients to use at home between salon visits. Don’t hesitate to use Color Masks for toning and fine-tuning colors even before sending the client home: Color Masks allow you to adjust shades in the direction you want. Use Color Masks for post-color pigmenting, corrections, or double toning as well.

The vegan, pigment-rich, and conditioning formula extends the life of the hair color and keeps it intense.

#1 Extends the life of hair color
#2 Restores the intensity of the shade
#3 Adds a new nuance
#4 Maintains cool or warm tones

 

READ MORE

Learn more from Four Reasons Color Ranges