A Successful Distributor Partnership

We have solid experience of working with distributors over several years

“The strengths of the Four Reasons brand are strong branding, good materials, great products, and a great community. Our clients are proud to be a part of the Four Reasons community.”
Sophia Hyökyvaara CEO  & Thomas Addison Marketing Director
S&T Global Co
USA

“I think Four Reasons is a brand that has the potential to be an industry leader, always following trends and offering innovative products. To create great brands, you need great people. That’s what Four Reasons is all about.”
Fredrik Gelkner CEO
HeadBrands
Sweden, Norway and Denmark

Added Value for Distributors

#1 EXPERTISE
Nearly 30 years of experience means a complete understanding of hair. As a Nordic hair cosmetics brand, we are experts in creating solutions for high quality salon services.

#2 INNOVATIVE PRODUCTS
Exceptional products for lightening, toning and repairing hair. We offer new ways to protect hair during chemical treatments and prevent damage from environmental and mechanical stress.

#3 GROWTH
A broad and modern product range that sparks interest in both salon professionals and consumers.

#4 PROFITABLE PARTNERSHIP
We work closely with our distributors, building on proven success stories, and are dedicated to their success.

Products for Professionals

Hair colors, developers, bleaches, perms – you name it, we got it. Our technical products have been developed in cooperation with professional hair stylists to serve hair salons both with great value and ease of use. It is easy to succeed with our reliable color products!

DISCOVER

Where Do We Come From? Four Reasons as a Company

Established in 1997, Miraculos Oy is the largest company in Finland specializing in the sales, marketing and import of the hair salon sector’s products and services. Our own brand, Four Reasons, is the most successful line of salon cosmetics in Finland by many indicators; half of Finnish women use products of the range and, in addition to Finland, it’s available in 15 export countries.

In addition to the Four Reasons products and training services aimed at professional hair stylists, our product range includes popular international hair cosmetics brands, such as Paul Mitchell and Olaplex.

Miraculos is part of the family-owned Finnish Transmeri Group with a turnover of EUR 298 million in 2022. In all, the group employs more than 800 people.