Established in 1997, Miraculos Oy is the largest company in Finland specializing in the sales, marketing and import of the hair salon sector’s products and services. Our own brand, Four Reasons, is the most successful line of salon cosmetics by many indicators; half of Finnish women use products of the range and, in addition to Finland, it’s available in 15 export countries.
In addition to the Four Reasons products and training services aimed at professional hair stylists, our product range includes popular international hair cosmetics brands, such as Paul Mitchell and Olaplex.
Miraculos is part of the family-owned Finnish Transmeri Group with a turnover of EUR 222 million in 2020. In all, the group employs more than 750 people.
From our selection you will find six Four Reasons hair product lines that have all been developed for different types of people and different types of hair. Four Reasons Original is your everyday go-to product line. Four Reasons Professional is a line of high quality products for professional hair stylists and Four Reasons Nature is luxury created by nature for your hair. With Four Reasons Takeaway Color you can color your hair easily in your own bathroom. Four Reasons Color Masks in turn are perfect for maintaining your hair’s glow. If your dreams are odorless, Four Reasons No Nothing is for you since it doesn’t contain anything extra.
Are you a professional hair stylist? We want to offer more than just tools you can rely on. We want to create products and services that inspire you and help you do your best time after time. We want to be a community you can lean on when things get tough. We want to offer training that pushes you forward and encourages you to be bold and innovative.
Read more about our services we offer to support your success!
Hair has a huge impact on how we see ourselves. It expresses our personality and roots, and often also different stages in life, the peaks and the valleys. Hair can also create the mood: a good hair day is a good day. We want to help people see their unique and great features, get rid of their hair trouble, and boldly be themselves.
Professional hair stylists created the Four Reasons products to make your hair days better, no matter the hair type. Our range consists of six hair product lines, each developed for different people and different hair. Four Reasons products are 100% vegan; in other words, they don’t contain anything of animal origin. Whether you’re looking for delicious fragrances, natural cosmetics, fragrance-free products or professional cosmetics – we’ve got you covered!
Four Reasons is a domestic hair product brand that was established in Helsinki in 1997. Our products are manufactured in Finland and elsewhere in Europe at our partner plants holding the ISO 22716:2007 certification. The Four Reasons products manufactured in Finland are made with 100% renewable wind power. The packaging design, product development and testing of our products are also carried out in Finland.
At the moment, 100% of our packaging is recyclable and 35% of the plastic packaging of our retail products is either recycled plastic or bioplastic. When shipping our products, we use boxes made of 75% recycled cardboard and paper cushioning and tape made of 100% recycled materials. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!
A hair product or even a visit to the hair salon is not a necessity. We can make do without them.
Hair however is a part of our identity, it plays a part in our mood, it is a way to express yourself. It’s important for many of us that our hair reflects what we feel we are. That is why we don’t use just any old hair products. We want to do our part in promoting responsible production and sustainable consumption. Our long-term development work aims at creating products with a life cycle built on responsible choices that are based on sustainable development.
Our products are made for you, so it is important for us to hear what you think. Ask about our products or share your feelings.
A seasoned professional of the hair styling industry who puts his heart into what he does. A sense of humor that challenges the limits of good taste works as a nice counterbalance to Arto’s cold sales logic.
A flower-loving aesthetic with a maternal streak, Titu has a riotous sense of humor and an ability to empathize that is second to none. A bustling fairy godmother of events and dynamo of international marketing, Titu knows the company from top to bottom and is always ready to help.
The small power house of our exports team, Mila is meticulous and efficient, and armed with a sunny disposition. We admire Mila’s stunning sense of style and friendliness – her help is heartfelt. In addition to export documents, she takes care of her co-workers’ sprightliness with supreme confidence: Mila’s stick workout session is the high point of the week!
The relaxed and gentle guard of our warehouse, known for his quiet charm. A helpful and skilled systems wizard and master of logistics!
An energetic and sparkling bundle of joy who never runs out of ideas. A sharp and goal-oriented, tireless communicator, who also looks after people. The bigger the project, the better!
Easy to approach, Veikko has nerves of steel but a good heart. He is the artistic, thoughtful, and wise professional and creative genius behind our marketing team.
The conscientious and helpful Pia possesses nothing short of a treasure trove of knowledge about cosmetics and their raw materials. The soul of our office wins over everyone with her sunny and warm disposition and delicious cooking!
A master who prefers keeping a low profile. A charismatic speaker and chemistry wizard whose know-how and training skills are in a league of their own. A thinker with a good sense of humor, Harri is easy to ask for advice (in relation to cars as well as hair)!
A talented and sunny queen of blond hair and lightening techniques. If there’s something Elisa doesn’t know, she will stop at nothing to find out.
A consummate stylist and cutting guru, for whom haircuts are an affair of the heart. The easy-going and considerate “Antsa” is always fun to be around – in addition to hair, you may end up talking diets, for example!
A master who prefers keeping a low profile. A charismatic speaker and chemistry wizard whose know-how and training skills are in a league of their own. A thinker with a good sense of humor, Harri is easy to ask for advice (in relation to cars as well as hair)!
A universally loved teddy bear who always puts the needs of others before his own. An approachable, gentle, and encouraging recipe enthusiast who is easy to hug. Outside work, you may be able to catch Markku swimming in icy waters or running!
Besides being friendly and helpful, Linda knows how to compliment other people and how to make them feel good about themselves. Linda has an infinite amount of creativity when it comes to either hair or creating interesting content!
CEO
A warm-hearted, inspiring leader. A strong visionary who is also an affable, open-hearted person with a talent for listening. A straight-talking, trustworthy, and fair manager.
CEO
A reliable, precise, and proficient persona with a twinkle in his eye. A good-natured gentleman who stands behind his words.
A cheerful and sentimental entertainer who has an endless fascination towards everything new. A likeable person who is easy to approach!
Intelligent, peacefully calm, and a polite gentleman! The “calculator” of the group and a good-natured team player.
Sales Consultant Districts: Turku, Kaarina, Raisio, Salo, Naantali, Paimio, Parainen, Lohja
A competent, empathic, and captivating persona. A charmer with a smile that radiates kindness and good humor.
Jari is a fun, good-humored and easily approachable colleague whose smile lights up even your darkest day! Our kind fellow and a polite and prompt salesman who gets along with everybody.
An honest, calm, and empathic gentleman who always has a twinkle in his eye. Jusa doesn’t make a number of himself, and maybe that’s exactly why everyone thinks he’s a great guy!
A charismatic and polite gentleman whose smile always brightens your mood. A solution-oriented and encouraging sales leader with an ear to lend who exudes kindness.
An exact Salesman, with a capital S, who stays true to his word. An honest and fair guy with a great sense of humor who is always there to brighten up your day.
A witty and kind man from Savo who enjoys traveling and being on the road. Panu can be spotted on the basketball court which is balanced by his active participation in spectator sports.
This flying ace with a sense of humor who stands by his words can make you laugh even on your bad days. A genuine and mischievous colleague who is always in a good mood.
A cheerful and sunny person with a twinkle in her eye who is always in a good mood. She gets excited about new things and takes others into consideration. Päivi’s laugh is contagious!
A people-oriented and empathic tiger mom who gets easily excited. Titi knows how to enjoy the small things in life and shares her happiness with others!
A precise and quick-witted queen of the store who delights with her great sense of humor and expert customer service skills. Kind-hearted Pia also has an endless love for animals!
A fun and charming lioness whose smile can brighten up your day. A happy, cheerful, and friendly persona who is always ready help those in need.
