Explore the possibilities: versatile selection of technical products
Developed for professionals who want precision and reliability in every aspect of their work.
From our advanced hair colors and strong variety of bleaches to our high-quality curling treatments, each product is designed to support your expertise and help you achieve gorgeous results. Experience the difference with Four Reasons technical products and give your customers exactly what they are asking!
We offer an excellent selection of technical products for all salon work. Thanks to our product development process that always operates from the hair stylist’s point of view, we create products that are easy to use, dependable and reflecting the latest trends of the industry. Our technical products are also developed with the productivity of the stylist’s work in mind – a little goes a long way with our formulas, the pricing is sensible and the processing times short.
“You can always trust that the products work as intended and concentrate on expressing your creativity without limitations.”
OPTIMA – beautiful, fresh and modern
Four Reasons Optima is the color of your dreams. It works as a permanent and as a semi-permanent color, never looks painted on or over-saturated even though the shades are exceptionally deep. Optima is pleasant to use with everyday salon work, as the rich formula has been designed to be very easily mixed and applied. The shades are easy to understand and easy to mix or use alone. The result is always a beautifully tone-rich and shiny color.
LUXIMA – hair color for unique, vibrant and multi-toned results
Based on toned pigments, the composition of Four Reasons Luxima reveals the subtle differences in depth in the base and creates a three-dimensional impression. This always makes the end result unique, exceptionally vibrant and multi-toned – exactly what today’s customers want.
Bleaches
Our range of bleaches includes solutions for all bleaching tasks of a salon, such as major color changes, foil highlighting and bleaching roots. The Hydroshield technology of the Four Reasons Hydrobleach bleaching agent protects hair from damage, making several consecutive dyes possible. The most intense bleaching results can be achieved by using Four Reasons Ultralift 9+ bleach. All of our bleaches are fragrance-free and vegan.
Curling Agents
With our modern high-quality Four Reasons curling agents you can provide your customers with exactly the curls they want, taking individual needs into consideration. Four Reasons Shape is a perm solution for all curling treatments that can be adjusted according to hair type. The product’s three different strengths can be mixed together to create the optimal result and bouncy curls for all hair types. The completely fragrance-free and ammonia-free Four Reasons Multiwave line is the perfect fit for creating beautiful, flexible curls for people with sensitive skin. Both lines are vegan.
Direct Dye and Color Protection
The toning Four Reasons Color Mask products have been developed for dyed hair and can fulfill many different needs and wishes. Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of the hair color and keeps it intense.
Oxidizers
The fragrance-free Four Reasons Oxid oxidizers can be used with all Four Reasons technical products that require an oxidizer. Four Reasons Optima Oxid oxidizers are meant to be used with Four Reasons Optima color range. Both oxidizer lines work with all Four Reasons bleaching agents. See further instructions in the user manual. Both oxidizer lines are available in 5 different concentrations: 1.5%, 3%, 6%, 9% and 12%.
Salon Exclusive Technical Sprays
Four Reasons’ Technical sprays ensure that chemical treatments go as planned, improve the quality of results, and reduce the risk of hair damage. Technical sprays are tools that allow professionals to improve the quality of their services and bring salon treatments to a whole other level. Don’t hesitate to recommend additional services that will benefit your clients!
Contact Us
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