Hair color for unique, vibrant and multi-toned results

Four Reasons Luxima

Luxima invites you to explore its radiant world, where each tone transforms your client’s hair and let their true self shine through.

Learn all about me in 30 min!

Four Reasons to choose Luxima


Three-dimensional result


Reflective shine




Quick to use

Let the real you shine through

Four Reasons Luxima color series is known for its exceptionally long-lasting shine that reflects light gloriously. Based on toned pigments, the composition of Four Reasons Luxima reveals the subtle differences in depth in the base and creates a three-dimensional impression. This always makes the end result unique, exceptionally vibrant and multi-toned – exactly what today’s customers want. Hair toned with Luxima never looks painted; instead, it sparkles in a clear and natural way.

Luxima hair color is ammonia-free and 100% vegan. Low-alkaline Luxima colors hair gently—the hair’s natural base doesn’t get lighter, not does the warmth of the base affect the end result. The unique shine of this color line comes from a specifically designed Shine Enhance Complex. The compound’s vitamins and vegetable oils effectively boost the color pigments’ ability to reflect light.

The muted tones of Luxima’s color selection create guaranteed, reliable results. You can easily achieve the desired result by using the various elements of the series as appropriate, such as Base tones, which increase coverage, or Mixers. The gel-like composition is easy to both mix and apply, with or without an applicator bottle.

Shine Enhance Complex – reflective shine with natural oils and extracts

Four Reasons Luxima gets its crystal-like shine from our Shine Enhance Complex, which strengthens the pigments’ ability to reflect light, thanks to its nourishing, plant-based oils.

Limnanthes alba seed oil
Extracted from the seeds of limnanthes alba (meadowfoam), this oil highlights the hair’s natural shine, gives it texture and a soft feel.

Calendula extract
Known for its soothing and anti-inflammatory properties, calendula extract is rich in moisturizing ingredients that make hair healthy and shiny.

Strength from vitamins
Vitamins E and C are antioxidants that care for hair, protect it from UV rays and improve the durability of the color. We only use plant-based vitamins.

Brilliant tone ranges

BLOND tones
Muted tones for toning, deepening and evening out the color of blond hair in two different depth levels: 7–9 and 8–10. All the tones already contain substances to counteract yellow undertones.

BROWN tones
Muted, brown tones for freshening up or deepening the tone of colored hair or for changing the color in two different depth levels: 4–6 and 6–8.

MIXER tones
Rich mixture tones from cold to warm in both pure and Muted tones – use to emphasize other tones or as is.

PASTEL tones
Ready-made pastel tones with Luxima’s gorgeous shine and clarity. Use for toning lightened hair or for pastelizing BLOND tones.

Cool, natural tones in various darkness levels, and selected light tones for express tinting and color corrections. When used as is, the processing time is only 5 minutes.

BASE tones
BASE tones increase coverage and the capacity to even out the color. They are easy to use for darkening or brightening hair color, including root growth, and to cover grey hair. You can use BASE tones mixed with other colors or as is.

Watch & Learn - Let yourself fall in love!

Give yourself a moment to relax and take a look at our inspirational Four Reasons Luxima video education. This 30-minute training video will provide you with everything you need to know about Luxima to make it a success in your everyday work at the salon. 

Take me to Luxima video education, please!

Choosing the tone

Determine the natural depth level of the hair, as well as the depth level and tone of any artificial tone.

Determine the tone and translucence of the desired end result. If you want to achieve a multidimensional result, choose your Luxima tone according to the lightest part of the hair. If you are aiming for a more nuanced and tranquil result, choose the tone according to the darkest part of the hair.

Tone identifiers

The tones are marked with numbers that indicate the depth level and character of the tone.

The first few numbers reveal where within the depth range the tone is, i.e. the amount of pigment in it. The latter numbers are based on the color star and denote the character of the tone.

  1. Ash
  2. Iridescent
  3. Golden
  4. Copper
  5. Mahogany
  6. Red
  7. Tobacco / Brown

E.g. 7–9.16 Smoky Rose / 7–9 = the depth level of the base that suits the color, and .16 = the character of the tone. Please note that the end result in lightened hair is 8 in terms of depth level; in other words, it is somewhere between 7 and 9.

Mixing ratio

(1 part color + 2 parts oxidizer)

Tip: If you are using an applicator bottle, mix in 1–3 squirts of Seal & Shine oil, which will turn the gel into an emulsion.

Choosing the oxidizer

Choose the strength of the oxidizer based on the current base and the tone used:

Use Four Reasons Oxid
Toning of colored or lightened hair 1,5 %
Darkening or evening out root growth using a BASE tone 3 %
Brightening root growth using a BASE tone 6 %

Application and processing time

Apply the color using generous sections, emulsify by massaging it in and leave to process:

Color Processing time
Luxima 15 min
Luxima EXPRESS 5 min
Luxima + Luxima BASE 30 min


After the processing time, emulsify, rinse and wash the hair.

Let your creativity shine – tips for impressive results

Four Reasons Luxima is a fabulous aid for freshening up the vibrancy and shine of hair color, for example, in connection with a haircut. The product tones hair with highlights and strengthens the existing color without darkening the base.

Don’t forget these tips when using Four Reasons Luxima:

  1. By lengthening the processing time, you can boost the intensity of the end result. The longer the processing time, the deeper and more intense the result.
  2. Strong differences in hair porosity have an effect on the end color and emphasize the cool tones in the tone mixture.
  3. The amount of color used influences the intensity of the color result; by massaging the color into the hair throughout, you prevent the patchiness caused by an insufficient amount of color.
  4. When mixing EXPRESS tones with other Luxima tones, please note that by extending the processing time, you emphasize the tone’s depth.
  5. The BLOND tones already contain substances to counteract yellow undertones. If the base is completely pure blond, you can keep the breaking of the yellow in check by mixing in, for example, tone .13.
  6. Use BASE tones mixed in with other Luxima tones when coloring untreated hair. If you also want to color the root growth, for example, mix in either a dark or blond BASE tone with the Luxima tone according to the desired end result. Dark BASE tones increase the color’s coverage, whereas blond tones brighten and lightly break warm shades.