Inspiration Products

How to take care of your curls and make them pop?

11.9.2024, Four Reasons

All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through your curls and easily bring out their full potential?

Many curly-haired people have heard that straight hair is referred to as normal, while curls are described as unruly or messy. It’s also common to notice a bit of worry in the eyes of a hairstylist when someone with curly hair steps into the salon. These experiences can make those with curly hair feel like outsiders and even ashamed of their natural hair. And that’s not okay!

Healthy curls are empowering

Fortunately, there’s now a better understanding of different hair types and the right products are available. Many have begun demanding products that support their individual curl needs. Learn a few basic techniques for styling curly hair and always keep a few go-to products on hand.

  • Create a cast: Cast refers to the hard or crunchy layer that forms on the surface of the hair as a styling product, such as gel or mousse, dries. It maintains moisture in the hair and creates a light cast for scrunching. The hard layer helps curls hold their shape and prevents frizz as the hair dries.
  • Scrunching curls: Once the hair is completely dry and the cast has formed, scrunching helps break the hard surface. Use a light oil or serum, take small sections of the hair, and scrunch them upward toward the scalp.

Best products for wash-days

The award-winning Four Reasons Original Curl products provide tools designed specifically for curly hair care and styling. These products enhance and strengthen your curls without changing them!

Four Reasons Original Curl Shampoo is a sulfate-free, moisturizing shampoo that gently cleanses, adds beautiful shine, and leaves curls feeling light.

Try the award-winning Four Reasons Original Curl Treatment – it’s perfect for at-home care! This 3-in-1 conditioner can be used as a regular conditioner, a nourishing treatment, or a leave-in conditioner. It eliminates frizz and effectively conditions, making the hair feel soft and easier to manage.

Use leave-in products that moisturize and protect the hair and help curls stay hydrated after washing. For example, Four Reasons Original Curl Mist refreshes and defines curls, helping them stay gorgeous for longer. The spray reduces frizz, hydrates, and provides heat protection up to 232°C!

Four Reasons

Four Reasons on suomalainen kauneusalan kapinallinen. Kuljemme eturintamassa monimuotoisuuden puolesta ja puolustamme jokaisen oikeutta kauneuden kokemukseen. Inspiroimme ja voimaannutamme ihmisiä arvostamaan itseään sellaisena kuin kukin on – ihanan epätäydelllisenä – ja tarjoamme työkaluja positiivisen minäpuheen vahvistamiseen.