Inspiration

Hair Help Desk: how common is hair loss, really?

A lot of people think about hair loss. Some quietly worry about it. Very few actually say it out loud.…

Inspiration

Hair Help Desk: 10 myths about hair loss (and what is actually true)

Hair loss tends to trigger the same chain reaction every time: a flicker of panic, a frantic Google search, and…

Inspiration News

Spring hair trends glow with light: Four Reasons Luminis Collection

Spring 2026 brings light, movement and contrast to hair. The Four Reasons Luminis collection brings together the season’s key hair…

Inspiration Products

Original winter products capture the most desired scents of the season

This winter, people are seeking more than just effective seasonal products – they’re looking for experiences. Scents that spark emotion,…

Inspiration Pro Content

“Perfect tones and incredible shine” – stylists are raving about the new Luxima Gloss/Toner shades

When hairstylists get new products in their hands, they quickly notice whether they actually work. Luxima’s latest Gloss/Toner launch has…

Inspiration News Pro Content

Glass hair shine hits salons: new Luxima Gloss/Toner is here soon!

Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…

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Mix and Match! How to create your perfect shampoo and conditioner combo

Both your scalp and your hair lengths deserve individual attention. One scalp may feel tight, another gets oily in no…

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Top hair looks for wedding and grad season

May brings more than green birch leaves and summer dresses, because it’s also the start of the party season of…

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Skinification is the next big thing everyone should know about

We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection, and…

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Create your own color: mix and match Color Masks to create brand-new shades

Did you know a little twist is all it takes to create completely new shades for your hair? Even the…

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Color Mask Matchmaker: take the quiz and find your shade

Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…

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Everyone’s doing it.. Have you heard of hair cycling yet?

Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…