Will you choose Optima, Luxima or both?


The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…


NEW! The perfect tool for grey coverage – Optima Total for professional use


The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…

Inspiration Products

Toning at home is worth the effort: Color Masks refresh your hair color between salon visits


Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…

Inspiration Products

Four Reasons Nature Styling is here: watch the tutorials and fall in love with delicious novelties!


How many natural cosmetic products does it take to protect your hair against the heat of styling tools and air…

Inspiration Products

Intensely dreamy hair color at home – How to avoid mistakes in using direct dye!


Are you dreaming of Tuuli’s colorful locks or a bold split dye? You can create a bright and intense tone…

News Products

Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?


We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…


The great hairspray comparison: light, strong or super strong hold?


Oh, hairspray: the savior of Monday morning, the champion of static hold, and the party’s honored guest. What would we…


Natural favorites for different types of hair – 4 x gentle natural shampoos


The rustling of the rapids, scent of the coniferous forest, the freshly cut lawn, and the summer flower bed. If…

Inspiration Products

Color Mask Vs. Color Mask Intense – Which will you choose?


Four Reasons Color Mask toning products are familiar and safe products that maintain your hair color and makes it vibrant.…


The big V – What does it actually mean if a hair product is vegan?


Vegan, cruelty-free, ecological, natural – you name it. All things are equally important, but still a little unclear to many…

Inspiration Products

The cause of oily hair can be found in your scalp | How to make your flat hair clean and voluminous


An oily scalp is often to blame for flat and lifeless hair. Just like everyone else, we’ve had our fair…


Four Reasons Color Mask NEW PRODUCT: Color Mask Intense


Color Mask Intense products can be used to tone the hair and maintain color the same way as the original…