Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results are in – and Four Reasons Professional Pure Detox has WON the Best Shampoo and Conditioner category at the Swedish Beauty Awards. We couldn’t be prouder!
The Swedish Beauty Awards has been held 18 times and brings together the top names in the beauty and cosmetics industry. The jury is made up of beauty professionals who evaluate each product thoroughly – from the user experience to the final results.
And our detox duo swept the floor!
Why did we win?
Professional Pure Detox Shampoo and Professional Pure Detox Conditioner effectively remove metals and minerals from the hair, neutralize their negative effects during chemical treatments, and help prevent them from reattaching to the hair. But a comment from Sweden says it best:
“This dynamic power duo deeply cleanses the hair. Dirt, minerals, and old product buildup disappear without a trace! What’s left is a happy scalp, vibrant hair color, and hair that feels soft and refreshed. A detox has never felt this good!”
Professional Pure Detox Shampoo contains charcoal and chelating agents that deeply cleanse the hair without drying it out. The Professional Pure Detox Conditioner helps prevent new impurities from sticking to the hair, while moisturizing and nourishing it, making detangling easier. Both products contain antioxidant-rich pomegranate and green tea extracts – supporting the health of both the hair and scalp.
This detox is one to remember.
