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How to fully utilize Bio-Molecule Repair™ technology in the salon

Four Reasons Professional Bio-Molecule Repair™ is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…

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Creating New – The Story Behind Bio-Molecule Repair™

A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…

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TikTok famous matcha arrives in salons – this is the newest trend in bleaching!

Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…

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A closer look at the new Four Reasons Bio-Molecule Repair™ products

Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair™ Protect Spray is a…

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New cutting-edge technology for hair professionals: Bio-Molecule Repair™

How often do you think about the material you work with daily? When in good condition, hair is a very…

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Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back

Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…

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Renewed Four Reasons Professional series brings new hair technology to salons

Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…

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Easy bun updo for festivities

Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…

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Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!

The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…

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Notice of Legislative Changes Regarding Our Products

The European Commission has introduced a new regulation concerning cosmetics legislation, which will result in the prohibition of several ingredients…

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Sustainability report 2022 – Better well-being for hair salons

A visit to a hair salon always does good, both internally and externally – as anyone who has ever sat…

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The range of Four Reasons technical products will expand with the addition of a new liquid color line – introducing Optima Liquids!

We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…