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The new Optima Mahogany shades will be available during October!
The mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit perfectly between red…
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
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Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
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Bio-Molecule Repair® – the multitasker in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
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Metals and minerals: how to avoid the hair problems they cause
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
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WINNER: Bio-Molecule Repair® Treatment Is The Best Strengthening conditioner
🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…
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Podium-ready products: Four Reasons shining in the spotlight of beauty competitions
Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or…
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Brand responsibility under scrutiny – what is responsible nowadays?
How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…
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How to fully utilize Bio-Molecule Repair® technology in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
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Creating New – The Story Behind Bio-Molecule Repair®
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
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TikTok famous matcha arrives in salons – this is the newest trend in bleaching!
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
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A closer look at the new Four Reasons Bio-Molecule Repair™ products
Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair™ Protect Spray is a…
