News

Four Reasons Wins Two Best of the Year Awards from magazine Pinni

Over 100 tested products, 12 categories, and a panel of top hair industry professionals judging what truly works. In Pinni…

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Limited Edition! Four Reasons Original Summer Keeps UV Rays at Bay

When the warm days arrive, we spend more time outside enjoying summer. Some of us might even end up at…

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Hair Help Desk: Did you start a scalp care routine? Here’s when results start to show

Totally get why you’d want quick answers when it comes to hair and scalp care. The reality is, though, hair…

News

Hair loss is something most people notice too late. Don’t be one of those people

Hairline has quietly moved on, hair feels thinner, the scalp feels irritated. And because no one really talks about these…

Inspiration News

Spring hair trends glow with light: Four Reasons Luminis Collection

Spring 2026 brings light, movement and contrast to hair. The Four Reasons Luminis collection brings together the season’s key hair…

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The fragrance-free range is growing. Meet the product that makes fragrance-free perm services possible!

The new Four Reasons No Nothing launches bring salons a fragrance-free option with nothing unnecessary, yet everything you need. The…

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No Nothing is Finland’s widest professional hair care range with the Allergy, Skin and Asthma Federation label

When hair care is stripped of everything unnecessary, only what truly matters remains. Four Reasons No Nothing is a fragrance-free,…

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Cheers to wins worth celebrating

The 2025 beauty and hair product awards are in, and we have every reason to raise a glass. Four Reasons…

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Best of the Year: Professional Volume Boost Shampoo won the test panel over

Four Reasons Professional keeps shining! A Finnish mega-lifestyle-magazine “Me Naiset” selects The best products of the year annually. This year,…

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Four Reasons’ cutting and coloring techniques gained attention in international hair media

Estetica is originally a magazine for professional hairstylists. It provide new releases, hairstyle ideas, cuts and techniques in the global…

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See what products won the best Finnish orofessional haircare award

Pinni is a prestigious Finnish hair industry magazine that focuses on hair fashion, trends, and businesses in the hair industry.…

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How winter affects hair – and how professionals can save it

The first glance out the window says a lot: the overnight drop in temperature has covered the street in a…