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WE DID IT! đź’™ Pure Detox power duo is the Best Shampoo & Conditioner of the Year
Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results are…
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Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one of…
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Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for…
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The Hair Trends of 2025 are here! See the New Four Reasons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks.…
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Bio-Molecule Repair® Serum Chosen as Year’s Best Hair Product by Eeva Magazine
The year is almost wrapped up, and the best beauty products of 2024 were chosen in the November issue of…
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The New Trendy Optima Mahogany Shades Are Available!
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
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More Production in Finland! Four Reasons No Nothing Aerosols to Be Produced in Finland
In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from now…
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
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Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
News Products
Bio-Molecule Repair® – the multitasker in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
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Metals and minerals: how to avoid the hair problems they cause
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
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WINNER: Four Reasons Bio-Molecule Repair® Treatment Is The Best Strengthening Conditioner
🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…
