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More Production in Finland! Four Reasons No Nothing Series Aerosols Will Be Produced in Finland

In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from now…

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The new Optima Mahogany shades will be available during October!

The mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit perfectly between red…

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Now you get to try the latest styling and volume products from Four Reasons Professional!

Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…

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Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package

Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…

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Bio-Molecule Repair® – the multitasker in the salon

Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…

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Metals and minerals: how to avoid the hair problems they cause

Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…

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WINNER: Bio-Molecule Repair® Treatment Is The Best Strengthening conditioner

🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…

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Podium-ready products: Four Reasons shining in the spotlight of beauty competitions

Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or…

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Brand responsibility under scrutiny – what is responsible nowadays?

How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…

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How to fully utilize Bio-Molecule Repair® technology in the salon

Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…

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Creating New – The Story Behind Bio-Molecule Repair®

A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…

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TikTok famous matcha arrives in salons – this is the newest trend in bleaching!

Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…