News Products

Cheers to wins worth celebrating

2.1.2026, Four Reasons

The 2025 beauty and hair product awards are in, and we have every reason to raise a glass. Four Reasons took home an impressive stack of awards across popular Finnish lifestyle magazines such as Eeva, Me Naiset and the hair professional-favourite; Pinni. It’s a joy to see professional hair products getting recognition from both expert juries and consumer panels.

Eeva Magazine: Best Finishing Product

Four Reasons Professional Volume Spray

In Eeva’s Best of Beauty 2025, Professional Volume Spray claimed the top spot in the finishing products category. According to the test panel:

“A Finnish hairspray sold in salons, with a beautifully fine mist that sets styles and curls perfectly. It gives great hold to slippery hair and adds fullness to fine hair, while keeping the result natural and flexible.”

Professional Volume Spray combines the best of a volume spray and a hairspray. The fine mist delivers reliable hold and airy volume without stiffness. Texture, flexibility and natural movement, right when hair needs light but confident support.
Read the full story on our blog.

Pinni Best Professional Hair Cosmetics 2025

Pinni announced its Best Professional Hair Cosmetics of 2025, and this year we struck gold in four categories.
Read the full article on our blog.

Finnish Gold: Four Reasons Professional Moisture Dose Treatment

The jury praised the line for its fresh hydration and lightweight, caring formulas.

Comments from the panel:

  • “One of our absolute favourites in the mask category!”
  • “Deeply hydrating without weighing the hair down.”
  • “A true intensive treatment for dry hair – absolutely lovely!”

The Professional Moisture Dose line proves that Finnish haircare is effective, indulgent and refreshingly straightforward.

Me Naiset Best of the Year 2025

Best Shampoo: Professional Volume Boost Shampoo

Four Reasons Professional also shines in Me Naiset’s much-loved Best of the Year awards.
Read the full feature on our blog.

The test panel praised the shampoo for its volumising yet gentle cleanse:

“This shampoo really delivers. It cleanses thoroughly without drying. Pea protein strengthens, panthenol softens and hydrates. After washing, hair feels light and the result lasts.”

For a complete volume routine, pair it with the Professional volumising styling favourites: Blow-out Mist, Root Booster, Body Boost, Volume Spray and Texture Powder. Reliable volume, sorted.

Four Reasons

Four Reasons on suomalainen kauneusalan kapinallinen. Kuljemme eturintamassa monimuotoisuuden puolesta ja puolustamme jokaisen oikeutta kauneuden kokemukseen. Inspiroimme ja voimaannutamme ihmisiä arvostamaan itseään sellaisena kuin kukin on – ihanan epätäydelllisenä – ja tarjoamme työkaluja positiivisen minäpuheen vahvistamiseen.