Four Reasons Professional keeps shining! A Finnish mega-lifestyle-magazine “Me Naiset” selects The best products of the year annually. This year,…
Estetica is originally a magazine for professional hairstylists. It provide new releases, hairstyle ideas, cuts and techniques in the global…
Sell your clients the ultimate party-season saviours for their bathroom shelf: the ones that rescue the day when time runs…
The first glance out the window says a lot: the overnight drop in temperature has covered the street in a…
When hairstylists get new products in their hands, they quickly notice whether they actually work. Luxima’s latest Gloss/Toner launch has…
Four Reasons Professional Design Gel is a gel-based styling product that gives hold, shine, and flexibility—without crunch or stickiness. While…
The beloved TikTok trend isn’t going anywhere; glass hair is alive and thriving. In its 2.0 version, it’s all about…
We are thrilled to share the outstanding results from the recent brand image survey conducted in Finland this spring by…
August brings a new rhythm. Holidays fade into the background, and it’s time to face hair that’s spent the summer…
Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…
When the warm days arrive, many of us spend more time outdoors enjoying the summer vibes—and some might even find…
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
