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The new Optima Mahogany shades will be available during October!
The mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit perfectly between red…
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
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Four Reasons Color Mask color chart shows exactly what result you’ll get
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a certain…
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Color Chart Aids in Shade Selection: Upcoming Optima Mahoganies
Achieving desired shades is significantly easier when you have a wide and versatile color family at your disposal. The ability…
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Metals and minerals: how to avoid the hair problems they cause
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
