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Podium-ready products: Four Reasons shining in the spotlight of beauty competitions

24.4.2024, Four Reasons

Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or even being shortlisted can significantly enhance a product’s visibility, boost its credibility, and ultimately, drive sales. Four Reasons entered the Pure Beauty Global Awards and Swedish Beauty Awards with exciting new launces, and we have some good news!

Four Reasons featured in competitions

As Four Reasons continues to innovate and inspire with each new release, the spotlight at these beauty championships isn’t just about recognition — it’s about celebrating the creativity that drive the beauty industry forward.

Pure Beauty Global Awards

The annual Pure Beauty Global Awards celebrate innovation and creativity in the beauty industry, focusing on the most exciting and progressive beauty products launched over the past year.

We entered the competition with our Four Reasons Original Curl Treatment, launched in Spring 2023, in the Best New Hair & Scalp Product category. Six judges reviewed the product information and tested all the products that entered the competition.

A couple of weeks ago, we learned that Curl Treatment was selected as a finalist!

The finalists receive significant exposure in the April issue of Pure Beauty magazine, and you can see us featured there.

More about the finalist

Four Reasons Original Curl Treatment is a moisturizing 3-in-1 conditioner for wavy and curly hair. It can be used in three different ways: as a regular conditioner, nourishing intensive treatment or as a leave-in treatment.

The Treatment removes static and treats the hair effectively leaving it feeling soft and easy to manage. Contains all things wonderful: goji berry extract, sunflower seed extract, aloe vera gel, avocado oil and argan oil. Especially suitable for treating frizzy and curly hair!

Swedish Beauty Awards

The Swedish Beauty Awards sees its’ seventeenth year in a row. They present the winning beauty products in 31 different categories. The gala is organized to recognize and reward the year’s best products launched in the previous year. The winners were selected by qualified jury members who are all connected to the beauty industry.

We have our own contestant in the mix! Four Reasons Original Heat Shield is nominated for the Swedish Beauty Award 2024 in the category The finish product of the year under 250 kr!

New products, new possibilities

For new products, these awards are a golden opportunity to make a memorable entrance into the market. They offer a moment to stand out globally, display innovation and find consumers who are on the lookout for the latest big thing. In essence, awards do more than just recognize excellence — they inspire it and push the industry toward higher standards and more creative solutions.


Four Reasons

Four Reasons on suomalainen kauneusalan kapinallinen. Kuljemme eturintamassa monimuotoisuuden puolesta ja puolustamme jokaisen oikeutta kauneuden kokemukseen. Inspiroimme ja voimaannutamme ihmisiä arvostamaan itseään sellaisena kuin kukin on – ihanan epätäydelllisenä – ja tarjoamme työkaluja positiivisen minäpuheen vahvistamiseen.