News Products

Renewed Four Reasons Professional series brings new hair technology to salons

Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…

Inspiration Products

Winter hair hacks: here’s how to avoid brittle, dry, and static hair

Winter is the most magical time of the year when the world turns into a frosty wonderland. In reality; dryness,…

Inspiration Products

A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp

Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…

Inspiration Products

Hair trends for 2024: individuality and the 90s

If Cowgirl Copper, Wulf Cut, and Teddy Bear Bronde were the captivating hair trends of 2023, what will 2024 bring…

News Products

Easy bun updo for festivities

Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…

News Products

Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!

The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…

Education Products

The perfect guide for dealing with hair color disasters

Have you encountered hair color crises that almost make you cry? Learn not only to correct color errors but also…

Education Products

The best ways to cover grey hair: tips and tricks

Grey Hair: Nature’s own way of reminding us of the years accumulating or the real spice of life? If the…

News Products

Notice of Legislative Changes Regarding Our Products

The European Commission has introduced a new regulation concerning cosmetics legislation, which will result in the prohibition of several ingredients…

Inspiration Products

Four Reasons Professional Shots: Because Hair Deserves Its Own Cocktail Party

We’re living in an age where everything is personalized. From our playlists to our pizzas, it’s all about me, myself,…

Inspiration Products

The unsung Heroes of hair salons – furniture that keeps you ergonomic

Other than your artistry and creativity, you also spend long hours on your feet and perform repetitive tasks that can…

Inspiration Products

Understanding hair needs: moisturizing vs. structural repair

It’s vital to be able to identify your clients’ specific hair needs accurately. Understanding whether their hair requires moisturizing or…