Inspiration Products
Fall 2024 Hair Trends, Hairstyles and Haircut Ideas Might Surprise You
Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…
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Do you have damaged or metal-saturated hair? New salon treatments are like winning the lottery
Hair treatments have evolved rapidly, and fortunately, people ask their hairstylist about various options. While home care is an essential…
Inspiration Products
Technical sprays are a professional’s helping hand: how to get the most out of them
Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…
News Products
Bio-Molecule Repair® – the multitasker in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
News Pro Content Products
Metals and minerals: how to avoid the hair problems they cause
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
News Products
WINNER: Bio-Molecule Repair® Treatment Is The Best Strengthening Conditioner
🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…
Products
“Truly in a Class of Its Own, There’s Really Nothing to Compare!” Professional Comments on Bio-Molecule Repair®
The products from Four Reasons Professional Bio-Molecule Repair® line have transformed many hairdressers’ workday, not to mention their clients’ hair…
News Products
Podium-ready products: Four Reasons shining in the spotlight of beauty competitions
Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or…
News Products
Brand responsibility under scrutiny – what is responsible nowadays?
How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…
News Products
How to fully utilize Bio-Molecule Repair® technology in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
News Products
Creating New – The Story Behind Bio-Molecule Repair®
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
News Products
TikTok famous matcha arrives in salons – this is the newest trend in bleaching!
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
