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Bio-Molecule Repair® – the multitasker in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
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Metals and minerals: how to avoid the hair problems they cause
Have you ever noticed that your hair feels rougher or dirtier than usual, or that the color changes in an…
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WINNER: Bio-Molecule Repair® Treatment Is The Best Strengthening conditioner
🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…
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“Truly in a Class of Its Own, There’s Really Nothing to Compare!” Professional Comments on Bio-Molecule Repair®
The products from Four Reasons Professional Bio-Molecule Repair® line have transformed many hairdressers’ workday, not to mention their clients’ hair…
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Podium-ready products: Four Reasons shining in the spotlight of beauty competitions
Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or…
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Brand responsibility under scrutiny – what is responsible nowadays?
How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…
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How to fully utilize Bio-Molecule Repair® technology in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
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Creating New – The Story Behind Bio-Molecule Repair®
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
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TikTok famous matcha arrives in salons – this is the newest trend in bleaching!
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
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A closer look at the new Four Reasons Bio-Molecule Repair™ products
Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair™ Protect Spray is a…
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New cutting-edge technology for hair professionals: Bio-Molecule Repair®
How often do you think about the material you work with daily? When in good condition, hair is a very…
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Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back
Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…
