Fuller and Voluminous Hair – How to Achieve Volume Without Frizz
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s about…
The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…
The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry out…
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks.…
The year is almost wrapped up, and the best beauty products of 2024 were chosen in the November issue of…
Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from now…
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a certain…