NEW! The perfect tool for grey coverage – Optima Total for professional use
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Laura Aaltonen’s hair styling courses have long been super popular. The courses are also popular this spring; regardless of the…
Color Mask Intense products can be used to tone the hair and maintain color the same way as the original…
Luxima is, hands down, the most unique and diverse hair color line of the technical Four Reasons salon products. A…
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
The words ‘home dye’ usually give professional stylists the chills. Not because they are afraid of losing their jobs to…