Products

NEW! The perfect tool for grey coverage – Optima Total for professional use

The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…

Inspiration

Hairstyle trends of summer 2021 – Check out Laura Aaltonen’s tips!

Laura Aaltonen’s hair styling courses have long been super popular. The courses are also popular this spring; regardless of the…

Products

Four Reasons Color Mask NEW PRODUCT: Color Mask Intense

Color Mask Intense products can be used to tone the hair and maintain color the same way as the original…

Products

Hair color line that is easy to fall in love with – Four Reasons Luxima

Luxima is, hands down, the most unique and diverse hair color line of the technical Four Reasons salon products. A…

News

Hairdo trends of 2021 – It’s all about being unique!

Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…

Products

Home hair dye in a salon – does that make any sense?

The words ‘home dye’ usually give professional stylists the chills. Not because they are afraid of losing their jobs to…