Inspiration Products
Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades
Did you know a little twist is all it takes to create completely new shades for your hair? Even the…
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Inspiration Products
Color Mask Matchmaker: Take the Quiz and Find Your Shade
Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…
Inspiration Products
Everyone’s doing it.. Have you heard of hair cycling yet?
Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…
Inspiration Pro Content Products
Fuller and Voluminous Hair – How to Achieve Volume Without Frizz
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
Education Inspiration Pro Content
What Does It Take to Be a PRO Hairstylist – The Keys to Success
Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s about…
Inspiration Pro Content Products
Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?
The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…
Inspiration Pro Content Products
Helsinki Waves – How to Create the Most Durable Party Hairstyles
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
Events Inspiration Pro Content
Hair Art Wows at an Art Museum – See the Photos and Get Inspired
Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…
Inspiration News Pro Content
The New Trendy Optima Mahogany Shades Are Available!
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
Inspiration Products
How to take care of your curls and make them pop?
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
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Fall 2024 Hair Trends, Hairstyles and Haircut Ideas Might Surprise You
Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…
Inspiration Products
Technical sprays are a professional’s helping hand: how to get the most out of them
Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…
