Inspiration

WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON?

WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON? A salon’s product selection holds more significance than you’d initially think.…

Collaboration Inspiration

Four Reasons ❤️ Saara Aalto

We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

Inspiration

Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!

Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…

Inspiration

Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!

To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…

Collaboration Inspiration

Fragrance-free wedding hairstyles are a positive surprise

While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…

Inspiration

Bleach or lightening hair color?

The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…

Inspiration

Four Reasons Tutorial: Mermaid Braid

Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.

Inspiration

How to recycle all of our products used in salon work

We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. See how to recycle all of our products used in salon work.