Will you choose Optima, Luxima or both?
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…
How many natural cosmetic products does it take to protect your hair against the heat of styling tools and air…
Are you dreaming of Tuuli’s colorful locks or a bold split dye? You can create a bright and intense tone…
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
The rustling of the rapids, scent of the coniferous forest, the freshly cut lawn, and the summer flower bed. If…
Four Reasons Color Mask toning products are familiar and safe products that maintain your hair color and makes it vibrant.…
Vegan, cruelty-free, ecological, natural – you name it. All things are equally important, but still a little unclear to many…
An oily scalp is often to blame for flat and lifeless hair. Just like everyone else, we’ve had our fair…
Color Mask Intense products can be used to tone the hair and maintain color the same way as the original…
Luxima is, hands down, the most unique and diverse hair color line of the technical Four Reasons salon products. A…