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Finnish Haircare Innovation Wins Top International Award
Four Reasons Professional Bio-Molecule Repair Treatment continues its winning streak – now officially at the top of the global haircare…
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Inspiration Products
Top Hair Looks for Wedding and Grad Season
May brings more than green birch leaves and summer dresses, because it’s also the start of the party season of…
Inspiration Products
Skinification is the next big thing everyone should know about
We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection, and…
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WE DID IT! 💙 Pure Detox power duo is the Best Shampoo & Conditioner of the Year
Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results are…
Inspiration Products
Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades
Did you know a little twist is all it takes to create completely new shades for your hair? Even the…
Inspiration Products
Color Mask Matchmaker: Take the Quiz and Find Your Shade
Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…
Inspiration Products
Everyone’s doing it.. Have you heard of hair cycling yet?
Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…
Pro Content Products
How to Maintain Blonde Hair and Neutralize Yellow Tones
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
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Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one of…
Pro Content Products
How to Create the Perfect Blowout
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…
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Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for…
Pro Content Products
Are Metal and Mineral Deposits Affecting Your Clients’ Hair?
External factors impact hair condition and and affect chemical treatments. And that’s to be taken seriously! Metals and minerals in…
