News Products
Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
News Products
New delicious trendy colors added to the Four Reasons Color Mask series
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
News
The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
News
The hottest hairstyle this spring: assertive
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
News
Cheers to a thousand Optima hairdressers!
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
News
Stylists’ wishes come true with Four Reasons Professional
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
News
Four Reasons Nature – Natural luxury
Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.
News
Four Reasons defends your right to feel beautiful
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.
News
Four Reasons Professional – pure premium, for you and your hair
You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.
News
From wishes to reality: Optima is here!
We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.
