Inspiration Products
Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades
Did you know a little twist is all it takes to create completely new shades for your hair? Even the…
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Inspiration Products
Color Mask Matchmaker: Take the Quiz and Find Your Shade
Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…
Inspiration Products
Everyone’s doing it.. Have you heard of hair cycling yet?
Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…
Pro Content Products
How to Maintain Blonde Hair and Neutralize Yellow Tones
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
Pro Content Products
How to Create the Perfect Blowout
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…
Pro Content Products
Are Metal and Mineral Deposits Affecting Your Clients’ Hair?
External factors impact hair condition and and affect chemical treatments. And that’s to be taken seriously! Metals and minerals in…
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Fuller and Voluminous Hair – How to Achieve Volume Without Frizz
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
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Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?
The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…
Pro Content Products
The Unpredictable Early Spring Weather Takes a Toll on Hair – Recommend Products That Tackle Challenging Weather Conditions
The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry out…
Inspiration Pro Content Products
Helsinki Waves – How to Create the Most Durable Party Hairstyles
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
Inspiration Products
How to take care of your curls and make them pop?
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
