News
The hottest hairstyle this spring: assertive
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
Categories
News
Cheers to a thousand Optima hairdressers!
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
News
Stylists’ wishes come true with Four Reasons Professional
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
News
Four Reasons defends your right to feel beautiful
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.
News
Four Reasons Professional – pure premium, for you and your hair
You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.
News
From wishes to reality: Optima is here!
We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.
