News Products

Fabulous new trendy colors added to the popular Luxima Express tone range

Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…

News Products

New delicious trendy colors added to the Four Reasons Color Mask series

As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

Products

The new, anticipated Four Reasons Optima shades!

The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…

Products

The most popular Color Mask in Finland is now Four Reasons Color Mask

The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.

Products

Hair stylists tested Four Reasons Optima for the first time – read their experiences & comments!

Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!