Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…
The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.
Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!