Sustainable development affects us all
“Natural ingredients bring pleasure and strengthen us both internally and externally.” We are in the premises of Omnia, the Joint…
“Natural ingredients bring pleasure and strengthen us both internally and externally.” We are in the premises of Omnia, the Joint…
The starting point for manufacturing natural cosmetics is that the ingredients used are as natural and sustainable sourced as possible.…
The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…
The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.
We visited factory where the Four Reasons Nature products are made. What kind of choices have to be made when producing professional-quality natural cosmetics?
The idea behind the color placement technique is to create contrast and strong, clear color segments that highlight the best…
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.