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Four Reasons Blog

Get inspired & learn

Products

Sustainable development affects us all

“Natural ingredients bring pleasure and strengthen us both internally and externally.” We are in the premises of Omnia, the Joint…

Products

4 reasons to get interested in (certified) natural cosmetics

The starting point for manufacturing natural cosmetics is that the ingredients used are as natural and sustainable sourced as possible.…

Inspiration

Bleach or lightening hair color?

The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…

Products

The new, anticipated Four Reasons Optima shades!

The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…

News

The hottest hairstyle this spring: assertive

Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…

Products

The most popular Color Mask in Finland is now Four Reasons Color Mask

The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.

Products

Four Reasons Nature – the choice of an environmentally aware consumer

We visited factory where the Four Reasons Nature products are made. What kind of choices have to be made when producing professional-quality natural cosmetics?

Education

Color Placement – a fusion of color and cut

The idea behind the color placement technique is to create contrast and strong, clear color segments that highlight the best…

News

Cheers to a thousand Optima hairdressers!

Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!

News

Stylists’ wishes come true with Four Reasons Professional

Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.

News

Four Reasons Nature – Natural luxury

Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.

News

Four Reasons defends your right to feel beautiful

Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.