Inspiration Products
Must-haves for your color collection – toning Color Mask products belong in a hair salon
Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds of…
Categories
Inspiration News
The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!
Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…
Inspiration Products
CURLS, CURLS, CURLS! Four tips for enhancing your curls
Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…
Inspiration
Why you should let a professional color your hair
After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair boosts…
Products
Will you choose Optima, Luxima or both?
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
Products
NEW! The perfect tool for grey coverage – Optima Total for professional use
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Inspiration
3 beautiful and easy hairstyles for special occasions: Could one of these be your new go-to style?
Learning to do your hair for a special occasion can be a real pain, and many will end up booking…
Inspiration
How to fix dry and rough hair at home: 4 + 1 tips for healthier hair
Dry hair, the biggest hair issue (or at least the most persistent) of our time. Most of us have suffered…
Inspiration Products
Toning at home is worth the effort: Color Masks refresh your hair color between salon visits
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…
Events Inspiration
Cover photos are for everyone! Say goodbye to homogeneous magazine imagery and read 8 fabulous stories
Let’s fight against the standardized world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and…
Inspiration News
Get upside down: Hair trends of autumn 2021 break rules
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
News
Wonderful weirdness pampering day: frolics, pampering, and merry moments!
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
