Products
Will you choose Optima, Luxima or both?
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
Categories
Products
NEW! The perfect tool for grey coverage – Optima Total for professional use
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Inspiration
3 beautiful and easy hairstyles for special occasions: Could one of these be your new go-to style?
Learning to do your hair for a special occasion can be a real pain, and many will end up booking…
Inspiration
How to fix dry and rough hair at home: 4 + 1 tips for healthier hair
Dry hair, the biggest hair issue (or at least the most persistent) of our time. Most of us have suffered…
Inspiration Products
Toning at home is worth the effort: Color Masks refresh your hair color between salon visits
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…
Events Inspiration
Cover photos are for everyone! Say goodbye to homogeneous magazine imagery and read 8 fabulous stories
Let’s fight against the standardized world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and…
Inspiration News
Get upside down: Hair trends of autumn 2021 break rules
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
News
Wonderful weirdness pampering day: frolics, pampering, and merry moments!
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
Inspiration
You are sure to want to try these braids! Check out the most gorgeous braided hairstyles by Alina Aarnio a.k.a. @moonlightbraids
Now is the perfect time to try new braided hairstyles that last long with a splash of hairspray, for example,…
Inspiration
Bad hair day savior | 4 easy ways to style your headband
Is your hair disheveled in the mornings? Is the hair that you washed a week ago now sticking to your…
Inspiration
Raise your hand if you’re weird! | We collected your loveliest weirdnesses
Well, hello there, you beautiful weirdo. At the end of last year, we conducted a survey where you got to…
Inspiration Products
Intensely dreamy hair color at home – How to avoid mistakes in using direct dye!
Are you dreaming of Tuuli’s colorful locks or a bold split dye? You can create a bright and intense tone…
