News Products
Brand responsibility under scrutiny – what is responsible nowadays?
How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…
Categories
News Products
How to fully utilize Bio-Molecule Repair® technology in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
News Products
Creating New – The Story Behind Bio-Molecule Repair®
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
News Products
TikTok famous matcha arrives in salons – this is the newest trend in bleaching!
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
News Products
A Closer Look at the New Four Reasons Bio-Molecule Repair® Products
Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair® Protect Spray is a…
News Products
New cutting-edge technology for hair professionals: Bio-Molecule Repair®
How often do you think about the material you work with daily? When in good condition, hair is a very…
News Products
Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back
Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…
News Products
Renewed Four Reasons Professional series brings new hair technology to salons
Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…
News Products
Easy bun updo for festivities
Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…
News Products
Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!
The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…
News Products
Notice of Legislative Changes Regarding Our Products
The European Commission has introduced a new regulation concerning cosmetics legislation, which will result in the prohibition of several ingredients…
News
Sustainability report 2022 – Better well-being for hair salons
A visit to a hair salon always does good, both internally and externally – as anyone who has ever sat…
